Facebook campaign

Facebook campaigns are inbound campaigns that allow your call center to reply to posts received on your Facebook page and also receive/send Facebook messages from/to your customers. To add a Facebook campaign, you need to go through the Inbound Campaign wizard:


1. Inbound Campaign - type

In the first step of the wizard, you need to select a campaign type. Select Facebook Campaign, then click next.



2. Inbound Campaign - basic information

Fill in the campaign basic information:

  • Name - type the campaign desired name
  • Acceptable Waiting Time for Callers - Define, in seconds, the amount of time that is reasonable for a caller to wait until is message is answered by an Agent. This parameter will affect the Service Level calculation.
  • Service priority - Select, from the drop-down, the priority of this campaign.


3. Facebook Credentials - authentication

Authenticate the Facebook account you want to manage. To do it:

  1. Click in Login with Facebook. A dialog will open
  2. In the dialog click in OK:

  3. A second dialog will appear. Select from the drop-down the page you want to manage and then, click Submit.

  4. Click in Facebook Messenger, if you want to control the page messenger also.
    Note: When you select to control Facebook Messenger, two new steps, 5 and 6 are added to the wizard.

4. Agent Script - script & wrapup

Configure the Agent Script and Wrap Up time, then click next:

  • Agent WrapUp Timeout - Define, in seconds, the amount of time that an agent have to perform post call activities, before being ready to take a new call.
  • Screen Pop Application - Select, the type of Agent Scrip you want to have. If you want a CRM application, you can select between Sugar CRM, Microsoft Dynamics, or Collab's Customer Interaction Hub.
    • Custom URL - If you selected Custom URL in the Screen Pop Application you can edit the URL that will automatically open in the Agent Script area of OneAgentWeb.

5. Schedule - campaign work schedule

This step only appears if Facebook Messenger was selected. 

Here you can schedule the working hours of your campaign. Depending on your time zone you might have exception days and weekends predefined.  To change the schedule of your campaign configure the following and then click next:

  • Select the from field and type the desired hour, from which you want your campaign to be available.
  • Select the to field and type the desired hour, from which you campaign will not be available.
  • If you want a 24h campaign, check All day.


6. Schedule Messages - text greetings

This step only appears if Facebook Messenger was selected. 

Write a greeting message in both In-Schedule and Off-schedule hours. To do it:

  • Create a text message speech, by clicking in Text Message. A dialog will pop up where you can type you message and select the used voice:

    1. Type the desired message.
    2. Click save to save the new message.

7. Business Outcome - associate outcomes

Add or assign business outcomes to your campaign. All the existing business outcomes will be listed in Available.

  • Assigning Business Outcomes - to assign business outcomes, select the desired Business Outcomes from Available and drag and drop them in Assigned.
  • Adding a Business Outcome -  to add a business outcome, click . A dialog will open:

    • Fill in the name of the new Business Outcome
    • Check for a success Business Outcome, or leave it unchecked for unsuccessful business outcome
    • Click +add


The business outcome will be added to the assigned business outcomes immediately and will be available for all other campaigns.

8. Agents - associate agents

Associate agents to the campaign. To do it, drag and drop the desired agents from Available to Assigned

9. Teams - associate teams

Associate teams to the campaign. To do it, drag and drop the desired teams from Available to Assigned.


9. Confirmation

Confirm all the configurations and click submit to add the campaign.

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